Boxing needs better tools

SHWDWN is a web-first platform that lets boxing promotions sell tickets and PPV, turn fighters into distribution, and run events without needing a tech team.

One platform, three audiences

We build for the people who make boxing happen — promoters, fighters, and the fans who show up.

For Promotions

Create events, sell tickets, stream PPV, manage fight cards, and track revenue — all from one dashboard. Add staff for door check-in. No third-party ticketing platforms needed.

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For Fighters

Build a profile, confirm bouts, and get a referral link for every fight. Share it with fans, track every ticket sold through your link, and see your impact in real time.

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For Fans

Browse events, buy tickets or PPV, watch live streams, and get automatic replays. Support your favourite fighters by purchasing through their referral links.

Browse events

How SHWDWN works

From event creation to fight night, everything runs through one platform.

Step 1

Create & sell

Promoter creates an event, sets up ticket tiers, and publishes. Fans buy tickets and PPV instantly.

Step 2

Build the card

Promoter adds fighters to bouts. Fighters claim their spot, confirm the fight, and get referral links.

Step 3

Go live

One-click stream setup. OBS connects, promoter hits Go Live, and fans watch from anywhere.

Step 4

Track everything

Real-time sales, fighter attribution, check-ins, and payout breakdowns — all in the dashboard.

Why we built SHWDWN

Boxing promotions have been held together by spreadsheets, cash at the door, and third-party platforms that take a cut and give nothing back. Fighters sell tickets through word of mouth with no way to prove what they brought in. Fans piece together event info from Instagram stories.

We built SHWDWN to fix that. One platform where promoters manage everything, fighters get credit for what they sell, and fans have a proper place to find and watch fights.

No monthly fees. No tech team required. We only make money when you do.

Get in touch

Want to run your next event on SHWDWN? Got questions about the platform? Drop us a line.